The Sales Simulation is a digital solution designed in response to the need for a scalable solution, accessible to global sales teams. The design methodology incorporates similar dynamics, time constraints and cognitive pressures as historical face-to-face workshops led by a panel of experts with the aim to prepare participants to apply the in-house sales methodology during discovery interviews with prospective clients. Signify partnered with an Industrial Psychologist to construct a case study comprising a fully-fledged fictional organisation complete with subsidiaries, boards of directors, EXCO teams, strategic sales plans and highly complex growth and expansion challenges and needs.
During the simulation, participants interview members of an EXCO team to gather information to enable them to craft an affective solution to a client need or challenge. Simulation activities link to a pre-defined competency framework and the decisions that participants make during the simulation populate a competency profile and development plan that is unique to each participant.